lyf awarded two official GUINNESS WORLD RECORDS™ titles as it celebrates one year in the Philippines

 lyf awarded two official GUINNESS WORLD RECORDS™ titles as it celebrates one year in the Philippines

Manila, Philippines – Celebrating one year of living your freedom, lyf, the extraordinary experience-led co-living hospitality brand of Ascott Limited, capped off the month of August with back-to-back, year-defining events that saw both its properties in lyf Malate Manila and lyf Cebu City soar to new heights. The unprecedented event was supported by The Ascott Limited headquarters and other VIPs such as Ms. Sophie Mogul, The Ascott Limited’s  Vice President of Strategy, and Regional General Manager of Philippines & Malaysia, Ms. Adeline Phua, the Vice President and Managing Partner of lyf, as well as Ms. Chia Chu, the Associated Vice President of Operations for lyf. They were also joined by The Ascott Limited Philippines property partners, Cebu Landmasters in lyf Cebu and Mr. Tomas Lorenzo of Torre Lorenzo in lyf Malate, alongside esteemed representatives of the Department of Tourism. Together with the amazing community behind lyf, the two-day festivities on August 29 and 30 culminated with spectacular performances, delectable delights, heartwarming messages, and record-breaking achievements awarded to both properties after their herculean efforts.

An upcycled Masterpiece preluded by the Ephemeral Thresher Shark Display

The celebration began at the Queen City of the South on August 29, where the Thresher Sharks, a majestic symbol of the property and the island, were given the spotlight beyond the already beautiful giant mural on the façade. On that day, 12,479 carefully folded origami sharks swam through the corners of lyf Cebu; Mr. Kazuyoshi Kirimura, the official Guinness World Record adjudicator, appreciated the incredible effort and recognized the titular property with the GUINNESS WORLD RECORDS title for the “Largest Display of Origami Sharks.”

lyf’s brilliant conservation partner, Save Philippine Seas, was also present to impart their invaluable knowledge to the wonderful community of lyf during the event, sharing how we can all play an active role in protecting the Pelagic Thresher Shark (Alopias Pelagiucs) endemic to Cebu’s local waters, in doing so preserving its vibrant ecosystem.

“Today marks a pivotal achievement for us, and we are very grateful for our fantastic community for coming together and finding a new place to belong here in lyf Cebu City,” said Rey Vergel Mulat, the lyf Champion and residence manager of lyf Cebu City “Beyond the celebration, we also take pride in our continued commitment to sustainability practices as stewards of responsible hospitality.” 

Despite the monumental achievement of solidifying lyf as the number one specialty lodging in the city, the property still has big plans just around the corner. Guests are encouraged to take their time appreciating the masterfully made paperwork as the temporary display will be upcycled into an even grander art piece that will be revealed in an event that you will want to attend.

A Thrilling lyf Full of Stars 

On the evening of Friday, August 30, lyf Malate Manila also picked up on the celebration and, in true lyf fashion, invited and called upon their community to a star-themed event that commemorated Filipinos worldwide. During the event, those in attendance also witnessed lyf history. Through the arduous effort of everyone, from the regulars of lyf to the several Ascott Limited properties nationwide that lent their support to the property, an astounding 100,000 origami stars transformed into a masterful and artistic paperwork display that made lyf Malate into a new GUINNESS WORLD RECORDS title holder for the “Largest Display of Origami Stars.” 

The momentous occasion also celebrated the country’s history by including the traditional wooden Balangay and galleons in the artistic vision. Used by the ancestral Filipinos, guided by the stars during ancient seafaring voyages across the Pacific islands and the Philippine galleon trade from 1565 to 1815, that celebrates the Philippines as the vital link connecting Europe through Spain, Asia through the Philippines, and the Americas through Mexico.

Throughout the night, there was an uncanny energy in the air, starting from “lyf Centrale,” the community market of the property that was chock-full of collaboration that showcased a superb lineup of products to the awarding of the highly acclaimed accolade. The evening of celebrations was further elevated by the spectacular after-party, which saw multiple showstopping performances from Philippine Billboard top 100 artists Maki and Over October, together with the sensational beats of renowned DJ Rammy Bitong, the storied Malvar Street of lyf Malate was the place to be that Friday. 

“Words cannot do justice to what was achieved by lyf and its community in these two days,” said Joyce Agsaway, lyf Champion and Director of Operational Excellence for lyf Malate Manila. “It was a once-in-a-lifetime moment, a dream that became a miraculous reality through the phenomenal effort of the most outstanding community, colleagues, and partners anyone could hope for.”

Much like its sister property, lyf Malate has no plans on resting on its laurels. It has also partnered up with Junknot’s Willie Garcia, a creative out-of-the-box artist, to upcycle the origami sharks and stars into a stellar new display for all to enjoy, so be sure to watch for the next big thing they’ll have planned for you together with their vibrant and ever-growing community.

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About The Ascott Limited

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. 

Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

This year, Ascott marks 40 years in hospitality service with the launch of Ascott Unlimited, a full year campaign that will offer Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Good. Navigating a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel, Ascott Unlimited marks Ascott’s ambitions to break new ground, and springboard to its next chapter of growth as a global hospitality company. Find out more about Ascott Unlimited at www.discoverasr.com/ascottunlimited.

For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with us on Facebook, Instagram, TikTok and LinkedIn.

About CapitaLand Investment Limited (www.capitalandinvest.com)

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 31 March 2024, CLI had S$134 billion of assets under management as well as S$100 billion of funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA.  Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, self-storage and data centres.

CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and commercial management, and maintain effective capital management.  As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.  

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050.  CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.

Issued by: The Ascott Limited Philippines Website: www.discoverasr.com 

Glorietta 4, Ayala Center Makati City 1224 Philippines 

For more information, please contact:

Loven Ramos, Brand & Marketing Director

Email: loven.ramos@the-ascott.com 

 

Lorenzo Bitong, PR Executive 

Email: lorenzo.bitong@the-ascott.com

Important Notice

 

This announcement and the information contained herein does not constitute and is not intended to constitute an offering of any investment product to, or solicitation of, investors in any jurisdiction where such offering or solicitation would not be permitted.